General description:
In the MobiPionier project, the potential of innovative Mobility-as-a-Service (MaaS) offers, such as mobility budgets and mobility bundles, is being empirically investigated in living labs for everyday mobility and mobility at major events. A mobility bundle combines certain services at a fixed price, and a mobility budget provides a monetary budget that can be freely allocated by users to a given set of transport modes. MobiPionier is motivated by new technical possibilities and the situation that, for many reasons, standard approaches such as road tolls have only very limited prospects of implementation. The level of innovation and the need for funding lie in the fact that mobility budgets and mobility bundles are not yet fully developed, and their role as a transport policy instrument and the resulting business model opportunities are still largely unexplored.
Objectives:
- Survey of the potential and market overview of MaaS offerings
- Develop mobility budgets and mobility bundles offerings for the living labs in a technology-open and participatory design process.
- Record the travel behavior changes of several hundred participants through surveys as well as GPS-based and AI-supported travel diaries to evaluate and assess the living labs
- Quantify the potential for a modal shift by making public transport services more attractive compared to private transport in a MaaS ecosystem
Contractor:
Federal Ministry of Education and Research,
Future CLuster-Initative (Clusters4Future)
Duration:
November 2024 - October 2027
Contact:
Dr.-Ing. Julia Kinigadner (julia.kinigadner@tum.de, +49.89.289.22447)
Partners:
TUM Professur für Mobility Policy, Stadtwerke München GmbH, DB Connect GmbH, Landeshauptstadt München Mobilitätsreferat, ADAC Stiftung, Münchner Verkehrs- und Tarifverbund (MVV)